Launched in Fall 2018, Everyday Yoga Apparel positioned itself as a practical, moderate price point clothing line focused on high quality fabric and functional style.
As Creative Director, I worked directly with the CEO and marketing team to create a visual story that could engage with potential customers and drive sales. We staged a photoshoot to depict the full range of usability EY clothing provides. During launch we pushed hard with PR releases, Instagram influencers, social media posts, a front page showcase on YogaOutlet.com, etc. EY quickly became one of the top 10 selling apparel brands on the site.
Email and social media were our largest marketing channels. Here are some samples of creative we sent out.
